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Measuring the Success of Organization Development: A Step-By-Step Guide for Measuring Impact and Calculating Roi

AUTHOR Zuniga, Lizette; Phillips, Patricia Pulliam; Phillips, Jack J.
PUBLISHER ASTD (05/27/2013)
PRODUCT TYPE Paperback (Paperback)

Description
Measuring the Success of Organization Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI, by Patricia Pulliam Phillips, Lizette Zuniga, and Jack J. Phillips, examines the strategic role of organizational development (OD), explains the reasons for measuring OD efforts, and proposes a framework for measuring effectiveness. Ultimately, OD practitioners will be able to determine how particular OD interventions correlate with business results; determine areas for investments, modifications, and cessation; justify budget allocations; and be more accountable for how money is spent within their organizations.

You'll learn how to:

  • Make the business case for OD.
  • Take the steps to accurately measure the impact of your OD programs.
  • Develop, implement, and maintain successful OD programs.Part I of the book explains the concept of ROI and outlines the steps to ensure accurate measurement of the effects of OD programs. Part II consists of case studies that show "evaluation in action," providing a conceptual framework and workable suggestions for developing, implementing, and maintaining programs for measuring success in OD programs.
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    Product Format
    Product Details
    ISBN-13: 9781562868734
    ISBN-10: 156286873X
    Binding: Paperback or Softback (Trade Paperback (Us))
    Content Language: English
    More Product Details
    Page Count: 216
    Carton Quantity: 32
    Product Dimensions: 6.90 x 0.60 x 9.90 inches
    Weight: 0.85 pound(s)
    Feature Codes: Bibliography, Index, Price on Product, Illustrated
    Country of Origin: US
    Subject Information
    BISAC Categories
    Business & Economics | Training
    Business & Economics | Structural Adjustment
    Business & Economics | Leadership
    Dewey Decimal: 658.406
    Library of Congress Control Number: 2013931624
    Descriptions, Reviews, Etc.
    publisher marketing
    Measuring the Success of Organization Development: A Step-by-Step Guide for Measuring Impact and Calculating ROI, by Patricia Pulliam Phillips, Lizette Zuniga, and Jack J. Phillips, examines the strategic role of organizational development (OD), explains the reasons for measuring OD efforts, and proposes a framework for measuring effectiveness. Ultimately, OD practitioners will be able to determine how particular OD interventions correlate with business results; determine areas for investments, modifications, and cessation; justify budget allocations; and be more accountable for how money is spent within their organizations.

    You'll learn how to:

  • Make the business case for OD.
  • Take the steps to accurately measure the impact of your OD programs.
  • Develop, implement, and maintain successful OD programs.Part I of the book explains the concept of ROI and outlines the steps to ensure accurate measurement of the effects of OD programs. Part II consists of case studies that show "evaluation in action," providing a conceptual framework and workable suggestions for developing, implementing, and maintaining programs for measuring success in OD programs.
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    List Price $38.95
    Your Price  $38.56
    Paperback