This book offers practical explanations of essential topics in implementing a data warehouse that readers who wish to embark on a data warehousing journey will need to understand in order to build their first data warehouse. It also provides SQL Server code so that they can go ahead and implement the data warehouse, create reports, utilize business intelligence, CRM, and more.

There are three audiences for the book. The first are the people who implement the data warehouse. This could be considered a field guide for them. The second is database users/admins who want to get a good understanding of what it would take to build a data warehouse. The third is managers who must make decisions about aspects of the data warehousing task before them and use the book to learn about these issues.