Wireless Communications and Mobile Commerce
| AUTHOR | Shi, Nan Si; Shi, Nansi |
| PUBLISHER | Idea Group Publishing (07/01/2003) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Mobile Commerce is an emerging phenomenon based on quickly growing applications of wireless technologies and mobile communications. Mobile communication is becoming as essential need for individuals and businesses in their daily actions. Using mobile commerce, organizations can offer customers services that are easily accessed by a mobile device anytime and anywhere. This collects holistic perspectives contributed by leading professionals to explore strategic considerations regarding potential opportunities and issues in mobile commerce. These professionals' discussions and contributions focus on providing a comprehensive understanding surrounding business strategies, models, management paradigms, architectures, infrastructure, strengths and weaknesses.
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Product Format
Product Details
ISBN-13:
9781591401841
ISBN-10:
1591401844
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
296
Carton Quantity:
13
Product Dimensions:
7.68 x 0.93 x 10.84 inches
Weight:
1.45 pound(s)
Feature Codes:
Bibliography,
Index,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Electronic Commerce (see also headings under Business & Econ
Computers | Data Transmission Systems - General
Computers | Industries - Retailing
Dewey Decimal:
658.872
Library of Congress Control Number:
2003014945
Descriptions, Reviews, Etc.
publisher marketing
Mobile Commerce is an emerging phenomenon based on quickly growing applications of wireless technologies and mobile communications. Mobile communication is becoming as essential need for individuals and businesses in their daily actions. Using mobile commerce, organizations can offer customers services that are easily accessed by a mobile device anytime and anywhere. This collects holistic perspectives contributed by leading professionals to explore strategic considerations regarding potential opportunities and issues in mobile commerce. These professionals' discussions and contributions focus on providing a comprehensive understanding surrounding business strategies, models, management paradigms, architectures, infrastructure, strengths and weaknesses.
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Editor:
Shi, Nansi
Nansi Shi, has a Ph.D. in Information Systems Management (University of South Australia), Master in Computer Networks (Nanyang Technological University). He is an Adjunct Research Associate in the Division of Business and Enterprise at the University of South Australia.
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List Price $79.95
Your Price
$79.15
