Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
| AUTHOR | Kawasaki, Guy; Kawasaki, Guy |
| PUBLISHER | Portfolio (02/22/2011) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
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Product Format
Product Details
ISBN-13:
9781591843948
ISBN-10:
1591843944
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
496
Carton Quantity:
14
Product Dimensions:
5.40 x 1.30 x 8.30 inches
Weight:
0.95 pound(s)
Feature Codes:
Index,
Price on Product - Canadian,
Price on Product,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Small Business - General
Business & Economics | New Business Enterprises
Business & Economics | Management - General
Grade Level:
College Freshman
and up
Dewey Decimal:
658
Descriptions, Reviews, Etc.
publisher marketing
"Don't even think about trying to launch a startup without reading Guy Kawasaki's Reality Check." -BizEd For a quarter of a century, in his various guises as an entrepreneur, evangelist, venture capitalist, and guru, Guy Kawasaki has cast an irreverent eye on the dubious trends, sketchy theories, and outright foolishness of what so often passes for business today. Too many people frantically chase the Next Big Thing only to discover that all they've made is the Last Big Mistake. Reality Check is Kawasaki's all-in-one guide for starting and operating great organizations-ones that stand the test of time and ignore any passing fads in business theory. This indispensable volume collects, updates, and expands the best entries from his popular blog and features his inimitable take on everything from effective e-mailing to sucking up to preventing "bozo explosions."
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List Price $24.00
Your Price
$23.76