The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field
| AUTHOR | Michalowicz, Mike; Michalowicz, Mike |
| PUBLISHER | Portfolio (07/05/2012) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it--do it, sell it--do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that's when he discovered an unlikely source of inspiration--pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
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Product Format
Product Details
ISBN-13:
9781591844884
ISBN-10:
1591844886
Binding:
Hardback or Cased Book (Unsewn / Adhesive Bound)
Content Language:
English
More Product Details
Page Count:
240
Carton Quantity:
12
Product Dimensions:
6.00 x 1.00 x 9.10 inches
Weight:
0.90 pound(s)
Feature Codes:
Index,
Price on Product - Canadian,
Dust Cover,
Price on Product,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Entrepreneurship
Business & Economics | Small Business - General
Business & Economics | Strategic Planning
Grade Level:
College Freshman
and up
Dewey Decimal:
658.421
Library of Congress Control Number:
2012000415
Descriptions, Reviews, Etc.
publisher marketing
Full of stories of successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive--let alone grow--it's easy for entrepreneurs to get caught up in a never-ending cycle of "sell it--do it, sell it--do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. But that's when he discovered an unlikely source of inspiration--pumpkin farmers. After reading an article about a local farmer who had dedicated his life to growing giant pumpkins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you.
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List Price $32.00
Your Price
$31.68