Youtility: Why Smart Marketing Is about Help Not Hype
| AUTHOR | Baer, Jay |
| PUBLISHER | Portfolio (06/27/2013) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Show More
Product Format
Product Details
ISBN-13:
9781591846666
ISBN-10:
1591846668
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
240
Carton Quantity:
44
Product Dimensions:
5.70 x 0.90 x 8.30 inches
Weight:
0.75 pound(s)
Feature Codes:
Bibliography,
Index,
Price on Product,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Consumer Behavior - General
Business & Economics | Marketing - General
Business & Economics | Personal Growth - Success
Grade Level:
College Freshman
and up
Dewey Decimal:
658.8
Library of Congress Control Number:
2013017224
Descriptions, Reviews, Etc.
publisher marketing
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Show More
List Price $24.95
Your Price
$24.70