George MacDonald was a Scottish author and minister best known for his fairy tales and fantasy novels. A theologian, MacDonald was pastor of Trinity Congregational Church in Arundel before moving to London to teach at the University of London. MacDonald s work influenced many fantasy writers including J. R. R. Tolkien, C. S. Lewis, and Madeleine L Engle; he is recognized as a mentor to Lewis Carroll and heavily influenced Carroll s decision to submit Alice s Adventures in Wonderland for publication. MacDonald was a prolific writer, and penned such fantasy classics as Phantastes, The Princess and the Goblin, and Lillith. George MacDonald died in 1905.

Arthur Hughes is Executive Vice President of ACS, Inc., a database marketing company in Reston, Virginia. He has been designing and maintaining marketing databases for Fortune 500 companies and others for more than a dozen years. He has taught economics at the University of Maryland for 32 years, and lectures in the U.S., Canada, Europe, Latin America, and Asia on marketing. He is a frequent contributor to various publications including "Direct", "DM News, Target Marketing, Marketing Tools, Direct Marketing" and "The International Journal of Database Marketing". He lectures at more than two dozen marketing conferences yearly in the U.S., Canada, Japan, Australia, Brazil, Malaysia, and Portugal. He was a key developer of RFM for Windows, a software product for advanced marketing to customers.