No B.S. Guide to Brand-Building by Direct Response: The Ultimate No Holds Barred Plan to Creating and Profiting from a Powerful Brand Without Buying I
| AUTHOR | Cavale, Jim; Walden, Forrest; Kennedy, Dan S. |
| PUBLISHER | Entrepreneur Press (03/18/2014) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.This book isn't about buying brand power. It's about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.
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Product Format
Product Details
ISBN-13:
9781599185330
ISBN-10:
1599185334
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
262
Carton Quantity:
28
Product Dimensions:
5.90 x 0.80 x 8.90 inches
Weight:
0.80 pound(s)
Feature Codes:
Index,
Price on Product,
Table of Contents
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Advertising & Promotion
Business & Economics | Marketing - Direct
Business & Economics | Small Business - General
Dewey Decimal:
658.827
Library of Congress Control Number:
2013042630
Descriptions, Reviews, Etc.
publisher marketing
Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality.This book isn't about buying brand power. It's about getting a highly valuable brand, FREE. Led by Kennedy and contributors, learn the principles behind power-house brands that didn't pour oceans of money into the branding of their business. Then, master these truths for yourself, put them into practice, and gain your own brand and customers who believe in, promote and buy your brand.
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Author:
Kennedy, Dan S.
Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty years for both large and small businesses. He is also a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada while his Web site receives more than 10,000 dedicated visitors a month.
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List Price $17.95
Your Price
$17.77