Mass Customization for Personalized Communication Environments: Integrating Human Factors
| AUTHOR | Germanakos, Panagiotis; Mourlas, Constantinos; Germanakos, Panagiotis et al. |
| PUBLISHER | Information Science Reference (10/31/2009) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.
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Product Format
Product Details
ISBN-13:
9781605662602
ISBN-10:
1605662607
Binding:
Hardback or Cased Book (Unsewn / Adhesive Bound)
Content Language:
English
More Product Details
Page Count:
320
Carton Quantity:
12
Product Dimensions:
8.70 x 0.70 x 11.20 inches
Weight:
2.65 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Human-Computer Interaction (HCI)
Computers | Leadership
Computers | Business & Productivity Software - General
Dewey Decimal:
658.45
Library of Congress Control Number:
2009015376
Descriptions, Reviews, Etc.
publisher marketing
Mass customization and personalization are widely appreciated as viable and promising strategies which aim to provide products and services that best serve individuals' personal needs with near mass production efficiency. Mass Customization for Personalized Communication Environments: Integrating Human Factors focuses on the customization of services and communication environments to advance user satisfaction and provide a total redefinition of the way goods and services are created or sold and customers and vendors interact. This authoritative collection of chapters offers relevant theoretical foundations, principles, methodologies, frameworks, and best practices within the field of research.
Show More
List Price $180.00
Your Price
$178.20