Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
| PUBLISHER | Information Science Reference (07/31/2010) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.
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Product Format
Product Details
ISBN-13:
9781605667928
ISBN-10:
1605667927
Binding:
Hardback or Cased Book (Unsewn / Adhesive Bound)
Content Language:
English
More Product Details
Page Count:
772
Carton Quantity:
5
Product Dimensions:
8.70 x 1.80 x 11.20 inches
Weight:
4.63 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Interactive & Multimedia
Computers | Advertising & Promotion
Computers | Design, Graphics & Media - General
Dewey Decimal:
659.144
Library of Congress Control Number:
2009053448
Descriptions, Reviews, Etc.
publisher marketing
Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.
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Editor:
Eastin, Matthew S.
Matthew S. Eastin (PhD, Michigan State University) is an associate professor in the Department of Advertising and Public Relations at The University of Texas at Austin. His research focuses on media behavior. From this perspective, he investigates message development, information processing, and the social and psychological factors associated with the use and effects of newer technology. In particular, Eastin has focused much of his research on video game engagement, including violence. Eastin has published approximately 70 research manuscripts. The "Encyclopedia of Media Violence" will be his third edited book.
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List Price $265.00
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