E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization
| AUTHOR | Thomas, Brychan; Simmons, Geoff; Simmons, Geoff et al. |
| PUBLISHER | Business Science Reference (01/30/2010) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.
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Product Format
Product Details
ISBN-13:
9781605669984
ISBN-10:
1605669989
Binding:
Hardback or Cased Book (Unsewn / Adhesive Bound)
Content Language:
English
More Product Details
Page Count:
370
Carton Quantity:
10
Product Dimensions:
8.70 x 1.10 x 11.10 inches
Weight:
2.85 pound(s)
Feature Codes:
Bibliography,
Index,
Table of Contents,
Glossary,
Illustrated
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Electronic Commerce (see also headings under Business & Econ
Computers | Industries - Retailing
Computers | Computer Engineering
Dewey Decimal:
658.872
Library of Congress Control Number:
2009045586
Descriptions, Reviews, Etc.
publisher marketing
Small businesses with an international intention tend to adopt a proactive approach to e-commerce in order to benefit from this medium, taking advantage of electronic developments in the global marketplace. E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization focuses on the adoption of e-commerce applications that optimize potential opportunities presented to organizations. With expert international contributions, this advanced publication provides a comprehensive account of developments in the new and exciting area of research and study.
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List Price $180.00
Your Price
$178.20