In the age when Savile Row was synonymous with men's style, an innovative Italian, Gaetano Savini, put his country on the map, forever reinventing menswear. From the first men's fashion show at Florence's Palazzo Pitti in 1952 to his craftsmanship influences still evident in today's styles, Savini was truly a creator on the cutting edge. His legacy as the visionary and designer extraordinaire behind the Brioni luxury brand is celebrated in this spectacular illustrated edition. Highlighting examples of Savini's innovative cuts, bold colors, and the psychedelic patterns that led the Peacock Revolution of the 1960s, The Man Who Was Brioni includes sketches and newspaper articles illustrating how the man became the legend. Replete with letters, photographs, and personal anecdotes from Savini's daughter and Brioni heir, this volume details the brand's far-reaching influence, and how it came to be known as "the Dior of menswear."