ISBN 9781618031273 is out of print and is currently unavailable, alternate formats (if applicable) are shown below.
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Black Still Matters in Marketing: Why Increasing Your Cultural IQ about Black America Is Critical to Your Business and Your Brand (Out of print)
| AUTHOR | Johnson, Allyson; Miller, Pepper |
| PUBLISHER | Tantor Audio (12/18/2018) |
| PRODUCT TYPE | Audio (Compact Disc) |
Description
Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
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Product Format
Product Details
ISBN-13:
9781618031273
ISBN-10:
1618031279
Binding:
CD-Audio (CD Standard Audio Format)
Content Language:
English
More Product Details
Carton Quantity:
20
Product Dimensions:
6.50 x 1.10 x 5.40 inches
Weight:
0.30 pound(s)
Feature Codes:
Price on Product,
Unabridged
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Consumer Behavior - General
Business & Economics | Ethnic Studies - American - African American & Black Studies
Descriptions, Reviews, Etc.
publisher marketing
Learn what makes the black market unique, why marketers should care, and how you can effectively connect with black Americans. Drawing on her wealth of experience and on-going research and consulting on the African American market, Pepper shares with listeners her thoughtful insights on this influential segment. Black STILL Matters in Marketing includes contributions from these industry experts: Howard Buford, president and CEO, Prime Access; J. P. James, senior partner of engagement planning, GroupM's MEC; Sarah Lattimer, president and CEO, Lattimer Communications; Reginald Osborne, senior vice president, multicultural marketing, Arnold Worldwide; and Kevin Walker, founder, CultureLab.
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Narrated by:
Johnson, Allyson
Allyson Johnson began her entertainment career in her hometown of Chicago as an Emmy Award-winning child news anchor. A graduate of Brown University, she is a working actress, singer, and audiobook narrator in the New York City metropolitan area.
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List Price $32.99
Your Price
$32.66