Last Call for Bud Light: The Fall and Future of America's Favorite Beer
| AUTHOR | Frericks, Anson |
| PUBLISHER | Threshold Editions (02/04/2025) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
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Product Format
Product Details
ISBN-13:
9781668070901
ISBN-10:
1668070901
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
304
Carton Quantity:
40
Product Dimensions:
5.85 x 1.06 x 8.59 inches
Weight:
0.88 pound(s)
Feature Codes:
Bibliography,
Price on Product
Country of Origin:
US
Subject Information
BISAC Categories
Political Science | Political Ideologies - Conservatism & Liberalism
Political Science | Corporate & Business History - General
Political Science | Globalization
Dewey Decimal:
338.476
Descriptions, Reviews, Etc.
publisher marketing
The astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. Anson Frericks, a former president at Anheuser-Busch--formerly the home of America's most popular brewery--watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management. Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney. Now, Anheuser-Busch's evolution and its subsequent fallout is brought to light as never before with this ultimate insider's look. Compelling, candid, and eye-opening, Last Call for Bud Light is the unforgettable story of the downfall and future of an American icon.
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