Dr. Gad Saad is an associate professor of marketing at the John Molson School of Business (Concordia University). He has held visiting associate professorships at Cornell University, Dartmouth College, and the University of California-Irvine. He was inducted into the Who's Who of Canadian Business in 2002, was listed as one of the "hot" professors of Concordia University in both the 2001 and 2002 Maclean's reports on Canadian universities, and received the Faculty's Distinguished Teaching Award in June 2000. His key research and teaching interests lie in the application of evolutionary theory across a wide range of behavioral disciplines. His published papers have appeared in such journals as "Managerial and Decision Economics"; the "Journal of Bioeconomics"; "Organizational Behavior and Human Decision Processes"; "Behavior Research Methods, Instruments and Computers"; "Journal of Business Research"; "Canadian Journal of Administrative Sciences"; "Psychology & Marketing"; "Journal of Consumer Marketing"; "Applied Economics Letters"; "Scientometrics "(forthcoming); and "Medical Hypotheses" (forthcoming). He has also published in numerous conference proceedings such as Advances in Consumer Research; Society for Consumer Psychology; and the Administrative Sciences Association of Canada. He has presented his work in Canada, USA, France, Israel, Hong Kong, New Zealand, Australia, England, and Germany at both prestigious conferences and in numerous leading universities. He currently sits on the editorial boards of "Psychology & Marketing," the "Journal of Business Research" (buyer behavior track), and the "Journal of Social Psychology." He holds a Ph.D. (Major: Marketing; Minors in CognitiveStudies and Statistics) and an M.S. from Cornell University, and an M.B.A. (Specialization: Marketing; Mini-Thesis: Operations Research), and a B.Sc. (Mathematics and Computer Science), both from McGill University (Montreal, Quebec, Canada).