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Email Marketing: Convert leads into customers
| AUTHOR | Padovesi, Luigi |
| PUBLISHER | Independently Published (08/22/2019) |
| PRODUCT TYPE | Paperback (Paperback) |
Among all the marketing techniques, online and offline, email marketing guarantees tremendous success rates.
But you have to do it the right way.Old-fashioned Email Marketing consisted of collecting email addresses and send them smappy emails. This technique no longer works: you need to train the client, through a Lead Nurturing procedure.
Email Marketing is a mix of techniques, copywriting, emotions and sales skills. The sum of these components can lead to unimaginable results.With Email Marketing by Luigi Padovesi you will discover:
- What is email marketing and why is it a great opportunity
- What are newsletters
- Transactional emails
- What is it and how to use an autoresponder
- The secrets to create effective Call To Action
- The techniques to create engaging emails
- Fundamental bases for email copywriting
- How to analyze statistics and improve yourself everyday
- Mistakes to be avoided at all costs
Among all the marketing techniques, online and offline, email marketing guarantees tremendous success rates.
But you have to do it the right way.Old-fashioned Email Marketing consisted of collecting email addresses and send them smappy emails. This technique no longer works: you need to train the client, through a Lead Nurturing procedure.
Email Marketing is a mix of techniques, copywriting, emotions and sales skills. The sum of these components can lead to unimaginable results.With Email Marketing by Luigi Padovesi you will discover:
- What is email marketing and why is it a great opportunity
- What are newsletters
- Transactional emails
- What is it and how to use an autoresponder
- The secrets to create effective Call To Action
- The techniques to create engaging emails
- Fundamental bases for email copywriting
- How to analyze statistics and improve yourself everyday
- Mistakes to be avoided at all costs