These techniques will allow you to influence and manipulate the flow of thoughts of your client's mind to bring the negotiation to a rapid and advantageous closure.

This book will teach you:
- What are the most common mistakes in selling and how to avoid them
- How to gain the trust of your client through NLP to close the sale
- Techniques to influence your interlocutor through verbal, non-verbal, intraverbal and extraverbal communication
- The VAK model to persuade your client and read his thoughts, not his words
- How to fascinate the client on the emotional and personal side
- NLP anchors to recall particular emotions and sensations
- What questions to ask your client to open their mind
- Distinguish empowering and depotentising mental states to use them in your favor
- How to close the sales negotiation