After being involved with marketing research projects for over a decade, I have seen my fair share of mistakes made by businesses, entrepreneurs and government organizations when conducting market research studies. Many a times organizations make some basic mistakes which often results in their poor satisfaction from market research. This book lists 15 key market research mistakes which you should definitely avoid, if you wish to succeed using market research. These mistakes are presented in order of which they need to be addressed while commissioning any new market research study. I hope this list will help you maintain your faith in market research process.