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Innovation Management: Transforming Creative Ideas into Viable Products and Services
| AUTHOR | Zogbi, Edson |
| PUBLISHER | Independently Published (03/01/2019) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Turn ideas into tangible results with effective innovation management.
In today's rapidly changing market, innovation is essential for business growth and competitiveness. This book offers a practical and multidisciplinary guide authored by an expert with over 30 years of experience in innovation management and marketing planning. Discover how to:
? Managers, entrepreneurs, and consultants
? University students and professors in business and innovation
? Professionals aiming to innovate assertively and strategically Innovation is no longer a competitive advantage - it's a survival requirement. Master the process to reduce risks and accelerate your success.
In today's rapidly changing market, innovation is essential for business growth and competitiveness. This book offers a practical and multidisciplinary guide authored by an expert with over 30 years of experience in innovation management and marketing planning. Discover how to:
- Avoid wasting time and resources on wrong decisions
- Develop strategies to launch innovations with minimal risk
- Manage teams and processes to increase success rates
- Transform creative ideas into profitable and sustainable solutions
? Managers, entrepreneurs, and consultants
? University students and professors in business and innovation
? Professionals aiming to innovate assertively and strategically Innovation is no longer a competitive advantage - it's a survival requirement. Master the process to reduce risks and accelerate your success.
Show More
Product Format
Product Details
ISBN-13:
9781798486122
ISBN-10:
1798486121
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
270
Carton Quantity:
24
Product Dimensions:
6.00 x 0.70 x 9.00 inches
Weight:
1.11 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Social Science | General
Social Science | Project Management
Descriptions, Reviews, Etc.
publisher marketing
Turn ideas into tangible results with effective innovation management.
In today's rapidly changing market, innovation is essential for business growth and competitiveness. This book offers a practical and multidisciplinary guide authored by an expert with over 30 years of experience in innovation management and marketing planning. Discover how to:
? Managers, entrepreneurs, and consultants
? University students and professors in business and innovation
? Professionals aiming to innovate assertively and strategically Innovation is no longer a competitive advantage - it's a survival requirement. Master the process to reduce risks and accelerate your success.
In today's rapidly changing market, innovation is essential for business growth and competitiveness. This book offers a practical and multidisciplinary guide authored by an expert with over 30 years of experience in innovation management and marketing planning. Discover how to:
- Avoid wasting time and resources on wrong decisions
- Develop strategies to launch innovations with minimal risk
- Manage teams and processes to increase success rates
- Transform creative ideas into profitable and sustainable solutions
? Managers, entrepreneurs, and consultants
? University students and professors in business and innovation
? Professionals aiming to innovate assertively and strategically Innovation is no longer a competitive advantage - it's a survival requirement. Master the process to reduce risks and accelerate your success.
Show More