S. David Young, Ph.D., is a professor at INSEAD, one of the world s leading graduate business schools. A consultant on EVA and value-based management for several American, European, and Asian companies, Dr. Young s research has appeared in many academic and professional journals. He can be reached at david-young@insead.fr. Stephen F. O Byrne is president and co-founder of Shareholder Value Advisors Inc., a consulting firm that helps companies increase shareholder value through better performance measurement, incentive compensation, and valuation analysis. Byrne is a former senior vice president at Stern Stewart & Co., and his articles have appeared in a wide variety of journals. He can be reached at sobyrne@bellatlantic.net.