Do I look Good in Color? teaches young children colors while encouraging positive values such as self-esteem and acceptance through brilliant illustrations and a heartwarming story. The story begins when a colorful feather falls from the sky into a Penguin's world of black and while. After seeing the feather, the Penguins are no longer satisfied and wish that they had the colors of the feather in their own world. One brave Penguin seeks to discover the owner of such a remarkable feather. Along his journey he meets a pink flamingo, a green hummingbird, a yellow canary, a brown owl, and many others until he eventually meets a colorful parrot. When the little penguin tries to be colorful as well, he learns an important lesson about accepting yourself and being happy with whom you are.