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The Birth of X Games: How Extreme Sports Became Mainstream
| AUTHOR | Carrera, Luca |
| PUBLISHER | Independently Published (05/22/2025) |
| PRODUCT TYPE | Hardcover (Hardcover) |
From the empty pools of 1970s Southern California to the global stage of the Olympics, The Birth of X Games tells the wild, rebellious, and inspiring story of how a scrappy subculture transformed into a multi-billion-dollar phenomenon. This gripping narrative traces the rise of skateboarding, BMX, snowboarding, freestyle motocross, and more-highlighting the daredevils, visionaries, misfits, and media empires that helped redefine what sport could be.
With behind-the-scenes tales of ESPN's original gamble, the legends of the Summer and Winter X Games, and the influence of music, fashion, video games, and viral media, this book captures the cultural revolution that brought action sports from the fringe into the global spotlight. It also explores the modern landscape: Gen Z creators, LGBTQ+ athletes, eco-conscious gear, AI coaching, and the ever-blurring line between real and virtual adrenaline.
Combining deep reporting, sharp storytelling, and vivid detail, The Birth of X Games is the definitive chronicle of how thrill-seekers, punks, and prodigies changed the world-one trick at a time.
From the empty pools of 1970s Southern California to the global stage of the Olympics, The Birth of X Games tells the wild, rebellious, and inspiring story of how a scrappy subculture transformed into a multi-billion-dollar phenomenon. This gripping narrative traces the rise of skateboarding, BMX, snowboarding, freestyle motocross, and more-highlighting the daredevils, visionaries, misfits, and media empires that helped redefine what sport could be.
With behind-the-scenes tales of ESPN's original gamble, the legends of the Summer and Winter X Games, and the influence of music, fashion, video games, and viral media, this book captures the cultural revolution that brought action sports from the fringe into the global spotlight. It also explores the modern landscape: Gen Z creators, LGBTQ+ athletes, eco-conscious gear, AI coaching, and the ever-blurring line between real and virtual adrenaline.
Combining deep reporting, sharp storytelling, and vivid detail, The Birth of X Games is the definitive chronicle of how thrill-seekers, punks, and prodigies changed the world-one trick at a time.