THE MIND STRENGTH PLAYBOOK

isn't just about sports-it's about winning the inner game of life. Luke Falk, former Pac-12 record holder and NFL quarterback, pulls back the curtain on the mental strategies that fueled his rise from an overlooked walk-on to competing at the highest level. Through powerful stories, real- world lessons, and practical tools, Luke shows you how to master your mind and elevate your game and your life. Whether you're an athlete, coach, parent, or high-performer in any field, this playbook gives you the mindset to unlock your full potential.