This volume presents the proceedings of the 2024 ISPGAYA conference. The papers in this book deal with business sustainability, with a focus on innovation and entrepreneurship. The publication of this proceedings intends to increase and dynamize investigation linking theory and practice, always pointing to innovative approaches. The conference and this resulting book intend to involve a wide variety of stakeholders in the direction of a "smart" national and global development model that contributes toward the achievement of 2030 agenda outlined by the United Nations. This is volume one of a two volume set.