The Media Landscape and the Influence of Cultures on Advertising in the United Kingdom
| AUTHOR | Anonym; Anonymous |
| PUBLISHER | Grin Verlag (01/17/2022) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Academic Paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Stralsund University of Applied Sciences (Wirtschaft), language: English, abstract: This work includes an in-depth analysis of the United Kingdom market in terms of its media usage of all kinds. Furthermore, the Hofstede Cultural Model is used for a closer look at the way advertising is used in order to better understand what kind of advertising is most effective in the UK. In the last part, several TV commercials of the last years are analyzed to strengthen this analysis.
Show More
Product Format
Product Details
ISBN-13:
9783346557391
ISBN-10:
3346557391
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
52
Carton Quantity:
136
Product Dimensions:
5.83 x 0.12 x 8.27 inches
Weight:
0.18 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Language Arts & Disciplines | Communication Studies
Descriptions, Reviews, Etc.
publisher marketing
Academic Paper from the year 2019 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, Stralsund University of Applied Sciences (Wirtschaft), language: English, abstract: This work includes an in-depth analysis of the United Kingdom market in terms of its media usage of all kinds. Furthermore, the Hofstede Cultural Model is used for a closer look at the way advertising is used in order to better understand what kind of advertising is most effective in the UK. In the last part, several TV commercials of the last years are analyzed to strengthen this analysis.
Show More
List Price $47.50
Your Price
$47.02