Seminar paper from the year 2009 in the subject Business economics - Miscellaneous, grade: 1,0, Ashcroft International Business School Cambridge (Anglia Ruskin University), language: English, abstract: This work analyses the growing environmental consciousness and an ever more present environmental responsibility within the British population and explains its impact on major grocery retailers in the country. The nature of these changes as well as factors which accelerate this development are discussed. Furthermore, it is explained how the different grocery retailers respond to the environmental claims of their customers. The work concludes with an assessment of possible future developments.