Strategic Management of International E-Commerce Firms: A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International Perfo
| AUTHOR | Mller, Marius |
| PUBLISHER | Springer Gabler (10/02/2025) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
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Product Format
Product Details
ISBN-13:
9783658496791
ISBN-10:
3658496797
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
172
Carton Quantity:
0
Product Dimensions:
5.96 x 0.43 x 8.34 inches
Weight:
0.56 pound(s)
Country of Origin:
NL
Subject Information
BISAC Categories
Computers | Electronic Commerce (see also headings under Business & Econ
Computers | E-Commerce - General (see also Computers - Electronic Commer
Computers | International - General
Descriptions, Reviews, Etc.
jacket back
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
About the author
Marius Müller worked as a research assistant and doctoral candidate at the Chair of Marketing and Retailing at Trier University.
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publisher marketing
In this book, Marius Müller explores the distinct virtual and physical internationalization strategies of today's leading international e-commerce firms. By revealing previously unknown determinants of e-commerce firms' online geographic scope, foreign direct investments, and international performance, he contributes novel insights into how these digital firms successfully coordinate their virtual and physical presence across borders. Finally, he highlights the complex interplay between these international strategies and dynamic host country factors.
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