Distsiplina Marketingovye issledovaniya yavlyaetsya neot"emlemoy chast'yu podgotovki studentov bakalavrov po napravleniyu podgotovki 080200 Menedzhment, 080100 Ekonomika i soderzhatel'no dopolnyaet, konkretiziruet i razvivaet takie distsipliny federal'nogo komponenta kak: "Ekonomicheskaya teoriya," "Ekonomika predpriyatiya," "Menedzhment," "Tovarovedenie," "Ekspertiza i standartizatsiya," "Kommercheskaya deyatel'nost'," "Tsenoobrazovanie," "Logistika," "Povedenie potrebiteley" i "Marketingovye kommunikatsii." Uchebnoe posobie vklyuchaet dvenadtsat' tem i imeet chetkoe logicheskoe postroenie. V kazhdoy teme predlagayutsya voprosy dlya obsuzhdeniya, situatsii, voprosy dlya samokontrolya, testy, zadachi, temy dokladov. Po kazhdoy teme podobrany original'nye zadaniya, differentsirovannye po stepeni slozhnosti, nachinaya s bazovykh i zavershaya zadaniyami povyshennoy slozhnosti. Voprosy dlya obsuzhdeniya i situatsii, predstavlennye v uchebnom posobie, natseleny na provedenie diskussiy i kruglykh stolov na seminarskikh zanyatiyakh, chto delaet izuchenie kursa Marketingovye issledovaniya bolee interesnym.