Marketing V Otraslyakh I Sferakh Deyatel'nosti
| AUTHOR | Malyshev Aleksey; Reznik Galina |
| PUBLISHER | LAP Lambert Academic Publishing (06/21/2012) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Kurs Marketing v otraslyakh i sferakh deyatel'nosti izuchaetsya v vysshikh uchebnykh zavedeniyakh s ekonomicheskim uklonom, formiruya neobkhodimyy uroven' znaniy po razvitiyu marketinga v razlichnykh otraslyakh deyatel'nosti. Dannaya uchebnaya distsiplina priblizhaet uchashchikhsya k ponimaniyu real'nykh protsessov, proiskhodyashchikh v marketingovoy srede razlichnykh otrasley deyatel'nosti, sposobstvuet formirovaniyu u molodogo pokoleniya kompleksnogo sistemnogo myshleniya i vooruzhaet ikh nauchnym instrumentariem marketingovogo analiza. Uchebnoe posobie vklyuchaet: voprosy dlya obsuzhdeniya, situatsii, voprosy dlya samokontrolya, testy, zadachi, temy dokladov. Predlozhennaya struktura uchebnogo posobiya pomozhet studentam dnevnogo i zaochnogo otdeleniya urovnya bakalavriat po napravleniyam podgotovki 080200 Menedzhment, 080100 Ekonomika izuchit' kurs Marketing v otraslyakh i sferakh deyatel'nosti v vuze.
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Product Format
Product Details
ISBN-13:
9783659164897
ISBN-10:
3659164895
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
328
Carton Quantity:
24
Product Dimensions:
6.00 x 0.73 x 9.00 inches
Weight:
1.06 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
Kurs Marketing v otraslyakh i sferakh deyatel'nosti izuchaetsya v vysshikh uchebnykh zavedeniyakh s ekonomicheskim uklonom, formiruya neobkhodimyy uroven' znaniy po razvitiyu marketinga v razlichnykh otraslyakh deyatel'nosti. Dannaya uchebnaya distsiplina priblizhaet uchashchikhsya k ponimaniyu real'nykh protsessov, proiskhodyashchikh v marketingovoy srede razlichnykh otrasley deyatel'nosti, sposobstvuet formirovaniyu u molodogo pokoleniya kompleksnogo sistemnogo myshleniya i vooruzhaet ikh nauchnym instrumentariem marketingovogo analiza. Uchebnoe posobie vklyuchaet: voprosy dlya obsuzhdeniya, situatsii, voprosy dlya samokontrolya, testy, zadachi, temy dokladov. Predlozhennaya struktura uchebnogo posobiya pomozhet studentam dnevnogo i zaochnogo otdeleniya urovnya bakalavriat po napravleniyam podgotovki 080200 Menedzhment, 080100 Ekonomika izuchit' kurs Marketing v otraslyakh i sferakh deyatel'nosti v vuze.
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