Kommercheskaya Deyatel'nost' V Farmatsevtike
| AUTHOR | Voronov Aleksey Vladimirovich |
| PUBLISHER | LAP Lambert Academic Publishing (01/18/2013) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
V rabote issleduetsya rossiyskiy farmatsevticheskiy rynok na sovremennom etape svoego razvitiya. Avtorom predlozhena original'naya klassifikatsiya roznichnykh farmatsevticheskikh predpriyatiy v zavisimosti ot tipa, spetsializatsii i organizatsionno-pravovoy formy; razrabotana metodika formirovaniya novogo dlya farmatsevticheskogo rynka RF tipa predpriyatiya - aptechnoy seti, predlozhen instrumentariy organizatsii dvizheniya lekarstvennykh preparatov na osnove marketingovykh i logisticheskikh metodov; razrabotana metodika upravleniya zapasami grupp lekarstvennykh preparatov, kharakterizuyushchikhsya sezonnymi izmeneniyami sprosa. Provedennoe avtorom issledovanie farmatsevticheskogo rynka (v tom chisle prikladnye aspekty issledovaniya na primere Primorskogo kraya) imeet prikladnoe znachenie i ego rezul'taty mogut byt' ispol'zovany roznichnymi farmatsevticheskimi predpriyatiyami dlya opredeleniya napravleniy sovershenstvovaniya svoey deyatel'nosti.
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Product Format
Product Details
ISBN-13:
9783659284007
ISBN-10:
3659284009
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
144
Carton Quantity:
56
Product Dimensions:
6.00 x 0.34 x 9.00 inches
Weight:
0.49 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Medical | Pharmacology
Descriptions, Reviews, Etc.
publisher marketing
V rabote issleduetsya rossiyskiy farmatsevticheskiy rynok na sovremennom etape svoego razvitiya. Avtorom predlozhena original'naya klassifikatsiya roznichnykh farmatsevticheskikh predpriyatiy v zavisimosti ot tipa, spetsializatsii i organizatsionno-pravovoy formy; razrabotana metodika formirovaniya novogo dlya farmatsevticheskogo rynka RF tipa predpriyatiya - aptechnoy seti, predlozhen instrumentariy organizatsii dvizheniya lekarstvennykh preparatov na osnove marketingovykh i logisticheskikh metodov; razrabotana metodika upravleniya zapasami grupp lekarstvennykh preparatov, kharakterizuyushchikhsya sezonnymi izmeneniyami sprosa. Provedennoe avtorom issledovanie farmatsevticheskogo rynka (v tom chisle prikladnye aspekty issledovaniya na primere Primorskogo kraya) imeet prikladnoe znachenie i ego rezul'taty mogut byt' ispol'zovany roznichnymi farmatsevticheskimi predpriyatiyami dlya opredeleniya napravleniy sovershenstvovaniya svoey deyatel'nosti.
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