Ekologicheskaya Reklama
| AUTHOR | Zubrilina Elena; Malyshev Aleksey |
| PUBLISHER | LAP Lambert Academic Publishing (11/18/2012) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
V sovremennom mire potrebiteli vse bol'she i bol'she zadumyvayutsya o svoem zdorov'e i faktorakh, vliyayushchikh na sostoyanie okruzhayushchey sredy. V usloviyakh aktual'nosti ekologicheskikh problem, osobenno kogda pered obshchestvennost'yu voznikla tendentsiya demonstrirovat' soznatel'nyy podkhod pri vybore tovarov ili uslug, imidzh tseniteley i zashchitnikov prirody yavlyaetsya dostatochno vygodnym dlya kommercheskikh kompaniy. V svyazi s etim s kazhdym godom rastet chislo firm, predpriyatiy i kompaniy, pozitsioniruyushchikh sebya kak proizvoditeley ekologichnoy produktsii i zashchitnikov okruzhayushchey sredy. Kompanii, ne zhelayushchie stanovitsya zelenymi, riskuyut stat' menee uspeshnymi, chem ikh konkurenty, ispol'zuyushchie v svoey reklame ekologicheskie obrazy. Ekologicheskaya reklama kak element marketingovoy deyatel'nosti predpriyatiy poyavilas' sovsem nedavno, no ee znachimost' v povyshenii reputatsii kompanii i formirovanii ee polozhitel'nogo obraza v glazakh soznanii potrebiteley ogromna.
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Product Format
Product Details
ISBN-13:
9783659301308
ISBN-10:
3659301302
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
52
Carton Quantity:
152
Product Dimensions:
6.00 x 0.12 x 9.00 inches
Weight:
0.20 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
V sovremennom mire potrebiteli vse bol'she i bol'she zadumyvayutsya o svoem zdorov'e i faktorakh, vliyayushchikh na sostoyanie okruzhayushchey sredy. V usloviyakh aktual'nosti ekologicheskikh problem, osobenno kogda pered obshchestvennost'yu voznikla tendentsiya demonstrirovat' soznatel'nyy podkhod pri vybore tovarov ili uslug, imidzh tseniteley i zashchitnikov prirody yavlyaetsya dostatochno vygodnym dlya kommercheskikh kompaniy. V svyazi s etim s kazhdym godom rastet chislo firm, predpriyatiy i kompaniy, pozitsioniruyushchikh sebya kak proizvoditeley ekologichnoy produktsii i zashchitnikov okruzhayushchey sredy. Kompanii, ne zhelayushchie stanovitsya zelenymi, riskuyut stat' menee uspeshnymi, chem ikh konkurenty, ispol'zuyushchie v svoey reklame ekologicheskie obrazy. Ekologicheskaya reklama kak element marketingovoy deyatel'nosti predpriyatiy poyavilas' sovsem nedavno, no ee znachimost' v povyshenii reputatsii kompanii i formirovanii ee polozhitel'nogo obraza v glazakh soznanii potrebiteley ogromna.
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Your Price
$62.84