Shift in Consumer Preferences Regarding Soft Drinks
| AUTHOR | Bukhari Syeda Sani-E-Zahra |
| PUBLISHER | LAP Lambert Academic Publishing (01/06/2015) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
This research work may help Soft drink businessess to design their marketing schemes, to target potential consumers. It provides and discusses a scenario of shift in consumer preferences in terms of soft drinks with the few reasons that has induced the sudden shift of preferences. Along with this, it also highlights the idea in customer's mind regarding the soft drink whether its carbonated or non-carbonated.
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Product Format
Product Details
ISBN-13:
9783659665493
ISBN-10:
3659665495
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
More Product Details
Page Count:
84
Carton Quantity:
84
Product Dimensions:
6.00 x 0.20 x 9.00 inches
Weight:
0.30 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Descriptions, Reviews, Etc.
publisher marketing
This research work may help Soft drink businessess to design their marketing schemes, to target potential consumers. It provides and discusses a scenario of shift in consumer preferences in terms of soft drinks with the few reasons that has induced the sudden shift of preferences. Along with this, it also highlights the idea in customer's mind regarding the soft drink whether its carbonated or non-carbonated.
Show More
Your Price
$37.06