Strategic Orientation and Alliance Portfolio Configuration: The Interdependence of Strategy and Alliance Portfolio Management
| AUTHOR | Speckbacher, Prof Dr Gerhard; Wratschko, Katharina |
| PUBLISHER | Gabler Verlag (05/14/2009) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Following the resource-based view, social network theory and transaction cost theory, Katharina Wratschko shows the complex relationship between a firm's business strategy and its alliance portfolio.
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Product Format
Product Details
ISBN-13:
9783834917089
ISBN-10:
3834917087
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
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Page Count:
182
Carton Quantity:
44
Product Dimensions:
5.83 x 0.42 x 8.27 inches
Weight:
0.54 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Management - General
Business & Economics | Management Science
Business & Economics | Strategic Planning
Dewey Decimal:
658.401
Descriptions, Reviews, Etc.
publisher marketing
Following the resource-based view, social network theory and transaction cost theory, Katharina Wratschko shows the complex relationship between a firm's business strategy and its alliance portfolio.
Show More
List Price $54.99
Your Price
$54.44