Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research
| AUTHOR | Pirker, Clemens |
| PUBLISHER | Gabler Verlag (09/24/2009) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.
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Product Format
Product Details
ISBN-13:
9783834917621
ISBN-10:
3834917621
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
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Page Count:
197
Carton Quantity:
40
Product Dimensions:
5.83 x 0.46 x 8.27 inches
Weight:
0.58 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - Research
Dewey Decimal:
658.8
Descriptions, Reviews, Etc.
publisher marketing
Clemens Pirker addresses the frequent doubt among researchers on how to deal with extreme and outlying observations in data analysis. He draws on various scientific domains to explore possible handling alternatives and the relevance of the phenomenon. The dissertation concludes that authors may leverage their insights from given data by reporting those cases and their influence on the results.
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List Price $54.99
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$54.44