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The Valuation of Intangible Assets: An Exploration of Patent and Trademark Portfolios

AUTHOR Sandner, Philipp
PUBLISHER Gabler Verlag (10/08/2009)
PRODUCT TYPE Paperback (Paperback)

Description
Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

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Product Format
Product Details
ISBN-13: 9783834917744
ISBN-10: 3834917745
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 220
Carton Quantity: 36
Product Dimensions: 5.83 x 0.51 x 8.27 inches
Weight: 0.65 pound(s)
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Accounting - General
Business & Economics | Management - General
Business & Economics | Marketing - General
Dewey Decimal: 657.7
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Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

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Your Price  $54.44
Paperback