Branded Component Strategies: Ingredient Branding in B2B Markets
| AUTHOR | Worm, Stefan |
| PUBLISHER | Gabler Verlag (12/16/2011) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Value Creation in Buyer-Supplier Relationships. - How Brands Create Value. - Branding in Business Markets. - SEM Data Analysis.
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Product Format
Product Details
ISBN-13:
9783834919199
ISBN-10:
3834919195
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
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Page Count:
224
Carton Quantity:
32
Product Dimensions:
5.83 x 0.52 x 8.27 inches
Weight:
0.66 pound(s)
Country of Origin:
NL
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Dewey Decimal:
658.827
Descriptions, Reviews, Etc.
publisher marketing
Value Creation in Buyer-Supplier Relationships. - How Brands Create Value. - Branding in Business Markets. - SEM Data Analysis.
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List Price $54.99
Your Price
$54.44