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The Impact of Culture on Relationship Marketing in International Services: A Target Group-Specific Analysis in the Context of Banking Services

AUTHOR Schumann, Jan Hendrik
PUBLISHER Gabler Verlag (09/24/2009)
PRODUCT TYPE Paperback (Paperback)

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Product Format
Product Details
ISBN-13: 9783834920188
ISBN-10: 3834920185
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
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Page Count: 265
Carton Quantity: 30
Product Dimensions: 5.83 x 0.63 x 8.27 inches
Weight: 0.79 pound(s)
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Business & Economics | Management Science
Dewey Decimal: 658.812
List Price $54.99
Your Price  $54.44
Paperback