New Online Retailing: Innovation and Transformation
| AUTHOR | Schwarzl, Christoph; Heinemann, Gerrit |
| PUBLISHER | Gabler Verlag (09/28/2010) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
The authors describe in detail what makes today's online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.
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Product Format
Product Details
ISBN-13:
9783834923233
ISBN-10:
3834923230
Binding:
Hardback or Cased Book (Sewn)
Content Language:
English
More Product Details
Page Count:
261
Carton Quantity:
26
Product Dimensions:
6.69 x 0.69 x 9.61 inches
Weight:
1.42 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Industries - Retailing
Business & Economics | Management - General
Business & Economics | Marketing - General
Dewey Decimal:
658.872
Descriptions, Reviews, Etc.
publisher marketing
The authors describe in detail what makes today's online retailing different and provide eight central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.
Show More
List Price $54.99
Your Price
$54.44