Raskryvayutsya problemy, formy, metody i predmetnoe soderzhanie formirovaniya kul'tury obshcheniya studentov nepedagogicheskikh vuzov. Rassmotrena istoriya formirovaniya povedencheskikh norm, nachinaya s epokhi Antichnosti do nashikh dney. Obosnovana spetsifika vospitaniya studentov tekhnologicheskikh i ekonomicheskikh spetsial'nostey. Privodyatsya dannye sotsiologicheskikh oprosov, illyustriruyushchikh vysokuyu potrebnost' studentov v formirovanii kul'tury obshcheniya i nedostatok vozmozhnostey dlya ee udovletvoreniya. Razrabotana i aprobirovana model' formirovaniya sobstvennogo stilya obshcheniya i povedeniya. Privedeny programmy spetskursov "Etiket: istoriya i sovremennost'" i "Kul'tura obshcheniya," adaptirovannye dlya pervokursnikov nepedagogicheskikh vuzov. Daetsya podrobnoe opisanie zanyatiy, didakticheskikh igr i treningov, sposobstvuyushchikh formirovaniyu iskusstva dialoga, kul'tury rechi, estetiki odezhdy, kul'tury zastol'nogo povedeniya, norm prazdnichnogo i delovogo etiketa. Razrabotana metodika diagnostiki urovnya vospitannosti studentov. Kniga budet interesna studentam pedagogicheskikh vuzov, uchitelyam, prepodavatelyam nepedagogicheskikh vuzov, organizatoram vospitatel'noy raboty i vsem zainteresovannym v optimal'nom vzaimodeystvii.