Kurortnoe Delo
| AUTHOR | Shirinkin Pavel; Bulkin Il'ya; Kuskov Aleksey |
| PUBLISHER | LAP Lambert Academic Publishing (02/03/2012) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
Lechebnyy (meditsinskiy) turizm zanimaet ves'ma vazhnoe mesto v strukture turistskikh potokov kak v mire, tak i v Rossii i otlichaetsya dlitel'nymi traditsiyami svoego razvitiya. Poyavivshis' eshche v drevnee vremya, lechebnyy turizm k XXI veku sformirovalsya v napravlenie s samoy moshchnoy lechebnoy i infrastrukturnoy bazoy, kontsentriruyushcheysya v osnovnom v granitsakh kurortov. S poyavleniem pervykh puteshestviy "na vody i gryazi" poyavilas' i uspeshno razvivaetsya kurortnaya industriya, obuslovivshaya zarozhdenie takogo nauchnogo napravleniya kak kurortnoe delo. Razvitie kurortnogo dela v Rossii, nachinaya s epokhi Petra I, prodolzhaetsya i segodnya. Mozhno otmetit', chto kurortnaya industriya Rossii prevratilas' v moshchnyy sektor ekonomiki i sistemy zdravookhraneniya. V svyazi s etim voznikaet potrebnost' v podgotovke gramotnykh i kvalifitsirovannykh spetsialistov v oblasti kurortnogo dela. Bystraya smena obrazovatel'nykh paradigm, vvedenie standartov tret'ego pokoleniya, postoyannoe povyshenie interesa k kurortnomu biznesu sposobstvovali i poyavleniyu predstavlennogo avtorami uchebnika. Dannyy trud prednaznachen dlya vrachey-kurortologov, studentov meditsinskikh i turistskikh napravleniy vysshikh uchebnykh zavedeniy, menedzherov turfirm.
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Product Format
Product Details
ISBN-13:
9783847302575
ISBN-10:
3847302574
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
380
Carton Quantity:
22
Product Dimensions:
6.00 x 0.85 x 9.00 inches
Weight:
1.22 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Medical | General
Descriptions, Reviews, Etc.
publisher marketing
Lechebnyy (meditsinskiy) turizm zanimaet ves'ma vazhnoe mesto v strukture turistskikh potokov kak v mire, tak i v Rossii i otlichaetsya dlitel'nymi traditsiyami svoego razvitiya. Poyavivshis' eshche v drevnee vremya, lechebnyy turizm k XXI veku sformirovalsya v napravlenie s samoy moshchnoy lechebnoy i infrastrukturnoy bazoy, kontsentriruyushcheysya v osnovnom v granitsakh kurortov. S poyavleniem pervykh puteshestviy "na vody i gryazi" poyavilas' i uspeshno razvivaetsya kurortnaya industriya, obuslovivshaya zarozhdenie takogo nauchnogo napravleniya kak kurortnoe delo. Razvitie kurortnogo dela v Rossii, nachinaya s epokhi Petra I, prodolzhaetsya i segodnya. Mozhno otmetit', chto kurortnaya industriya Rossii prevratilas' v moshchnyy sektor ekonomiki i sistemy zdravookhraneniya. V svyazi s etim voznikaet potrebnost' v podgotovke gramotnykh i kvalifitsirovannykh spetsialistov v oblasti kurortnogo dela. Bystraya smena obrazovatel'nykh paradigm, vvedenie standartov tret'ego pokoleniya, postoyannoe povyshenie interesa k kurortnomu biznesu sposobstvovali i poyavleniyu predstavlennogo avtorami uchebnika. Dannyy trud prednaznachen dlya vrachey-kurortologov, studentov meditsinskikh i turistskikh napravleniy vysshikh uchebnykh zavedeniy, menedzherov turfirm.
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