Sozdanie imidzha
| AUTHOR | Byundyugova Tat'yana |
| PUBLISHER | LAP Lambert Academic Publishing (05/11/2012) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
V monografii rassmotreny sotsial'no-psikhologicheskie komponenty imidzha, ego struktura, funktsii. Opisany modeli sozdaniya personal'nogo imidzha, territorii, organizatsii. Predstavleny rezul'taty empiricheskikh issledovaniy razlichnykh vidov i komponentov imidzha. V rabote proanalizirovany varianty ispol'zovaniya razlichnykh metodov pri otsenke i sozdanii imidzha. Monografiya budet polezna spetsialistam v PR-deyatel'nosti, reklame.
Show More
Product Format
Product Details
ISBN-13:
9783848413805
ISBN-10:
3848413809
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
Russian
More Product Details
Page Count:
124
Carton Quantity:
64
Product Dimensions:
6.00 x 0.29 x 9.00 inches
Weight:
0.42 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Psychology | General
Descriptions, Reviews, Etc.
publisher marketing
V monografii rassmotreny sotsial'no-psikhologicheskie komponenty imidzha, ego struktura, funktsii. Opisany modeli sozdaniya personal'nogo imidzha, territorii, organizatsii. Predstavleny rezul'taty empiricheskikh issledovaniy razlichnykh vidov i komponentov imidzha. V rabote proanalizirovany varianty ispol'zovaniya razlichnykh metodov pri otsenke i sozdanii imidzha. Monografiya budet polezna spetsialistam v PR-deyatel'nosti, reklame.
Show More
Your Price
$75.67