At 22, Salvador Alva designed its vision, established its competitive advantages and from that point he developed his plan of life with a model of action that has inspired thousands of young executives worldwide. Salvador shares the methodology followed and which led him to become president of PepsiCo Latin America, leading a team of over 30 thousand people. This shows that when you have a plan probabilities of occurrence are greater than 95%. Recognized by Fortune magazine as one of the leaders of minority with great influence.