Back to Search

How will luxury car brands adapt to the latest trends in the market ?

AUTHOR Bichler, Antoine; Le Fouler, Philippe
PUBLISHER Editions Universitaires Europeennes (03/11/2019)
PRODUCT TYPE Paperback (Paperback)

Description
There have been ground-breaking evolutions within the world's economy over the past years and decades, urged by the emergence of new actors, the ever-growing importance of new technologies, sustainability policies and the evolutions surrounding consumer behaviors and expectations. All the main industries and markets have been facing such evolutions, and the automotive is no exception to it. When it comes to this segment, it has given rise to technologydriven trends such as diverse mobility, autonomous driving, electrification and connectivity. There is little doubt about the fact that these evolutions will drastically impulse the automotive industry and trigger its disruption, even though the future of this market cannot be entirely and exacted forecasted.
Show More
Product Format
Product Details
ISBN-13: 9786138465386
ISBN-10: 6138465385
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
More Product Details
Page Count: 72
Carton Quantity: 98
Product Dimensions: 6.00 x 0.17 x 9.00 inches
Weight: 0.26 pound(s)
Country of Origin: US
Subject Information
BISAC Categories
Technology & Engineering | Automotive
Descriptions, Reviews, Etc.
publisher marketing
There have been ground-breaking evolutions within the world's economy over the past years and decades, urged by the emergence of new actors, the ever-growing importance of new technologies, sustainability policies and the evolutions surrounding consumer behaviors and expectations. All the main industries and markets have been facing such evolutions, and the automotive is no exception to it. When it comes to this segment, it has given rise to technologydriven trends such as diverse mobility, autonomous driving, electrification and connectivity. There is little doubt about the fact that these evolutions will drastically impulse the automotive industry and trigger its disruption, even though the future of this market cannot be entirely and exacted forecasted.
Show More
List Price $43.09
Your Price  $42.66
Paperback