Over the years, I have learnt that most of us give up too soon on our dreams. The prime reasons for it are lack of planning and understating, focus and conviction. The conviction comes from selling one's dream to oneself first and then selling it to those who matter. Therefore, success and achieving a dream is all about selling. Selling is nothing but an exchange of ideas, services and products. Unfortunately, the word selling is highly politicized, criticized and misinterpreted, undervalued and perceived as low level task and activity. This book is intended to educate readers about the world of selling. It is a MUST-read for anyone who is looking for a job, starting a venture, changing career or planning career in sales.