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Pricing strategies in Pharmaceutical Companies

AUTHOR Bijani, Bahman; Zarrin, Mehdi
PUBLISHER LAP Lambert Academic Publishing (06/24/2025)
PRODUCT TYPE Paperback (Paperback)

Description
The purpose of this study is to explore the pricing strategies that pharmaceutical companies using in order to set their prices along with the elements (determinants) that influence these strategies. So we want to find common strategies and major factors that affect them. Also the relationship between important elements on the pricing decision and common strategies is another purpose of our study. We had four research questions about common pricing strategies, influencing factors and their importance and the relationship between factors and strategies.
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Product Format
Product Details
ISBN-13: 9786206843269
ISBN-10: 6206843262
Binding: Paperback or Softback (Trade Paperback (Us))
Content Language: English
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Page Count: 140
Carton Quantity: 52
Product Dimensions: 6.00 x 0.33 x 9.00 inches
Weight: 0.43 pound(s)
Country of Origin: US
Subject Information
BISAC Categories
Business & Economics | Production & Operations Management
Descriptions, Reviews, Etc.
publisher marketing
The purpose of this study is to explore the pricing strategies that pharmaceutical companies using in order to set their prices along with the elements (determinants) that influence these strategies. So we want to find common strategies and major factors that affect them. Also the relationship between important elements on the pricing decision and common strategies is another purpose of our study. We had four research questions about common pricing strategies, influencing factors and their importance and the relationship between factors and strategies.
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Your Price  $95.00
Paperback