Construction is one of the top industries to start in. However, it also has one of the highest failure rates. Your first question should be whether a construction company is even a good fit for your area. After all, if the job market is already saturated and customers are happy with existing companies, it can be difficult to find a niche in this industry, let alone build a successful business. So start by researching the market. You need to know how many construction companies are currently operating in your area, what their specialties are, how much they charge, and how popular they are. In addition, you should have a similar knowledge of your potential customer base in the area, such as how many there are, their average age and income, what their interests are, and so on. Knowing this can help you come up with a better business plan and help you set the boundaries for your business when you enter the competitive arena. One of the best ways to gauge your potential customer base is to talk to them directly. To get direct feedback from your customers, try using surveys or questionnaires, focus groups, or one-on-one interviews.