Artificial Intelligence Adoption and It's Impact on the Sustainability
| AUTHOR | Arinze Christian, Udeogu |
| PUBLISHER | LAP Lambert Academic Publishing (03/26/2025) |
| PRODUCT TYPE | Paperback (Paperback) |
Description
This study examines the relationship between AI adoption and the competitive advantage of MSMEs in Anambra State, using the Resource-Based View (RBV) theory. A survey of 301 MSMEs revealed that AI-driven tools; such as data-driven targeted online adverts, social media engagement, and chatbots, positively impact lead generation, customer reach, and relationship management. Key findings show statistically significant relationships between AI usage and competitive advantage (p
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Product Format
Product Details
ISBN-13:
9786208438722
ISBN-10:
6208438721
Binding:
Paperback or Softback (Trade Paperback (Us))
Content Language:
English
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Page Count:
124
Carton Quantity:
58
Product Dimensions:
6.00 x 0.29 x 9.00 inches
Weight:
0.39 pound(s)
Country of Origin:
US
Subject Information
BISAC Categories
Computers | Information Technology
Descriptions, Reviews, Etc.
publisher marketing
This study examines the relationship between AI adoption and the competitive advantage of MSMEs in Anambra State, using the Resource-Based View (RBV) theory. A survey of 301 MSMEs revealed that AI-driven tools; such as data-driven targeted online adverts, social media engagement, and chatbots, positively impact lead generation, customer reach, and relationship management. Key findings show statistically significant relationships between AI usage and competitive advantage (p
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$81.94