Legends in Marketing: Yoram ′jerry′ Wind
| PUBLISHER | Sage Publications Pvt. Ltd (04/30/2014) |
| PRODUCT TYPE | Hardcover (Hardcover) |
Description
The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram ′Jerry′ Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy.
Yoram ′Jerry′ Wind is the Lauder Professor or Marketing; Academic Director, The Wharton Fellows Program; and Director, SEI Center for Advanced Studies in Management at the Wharton School of University of Pennsylvania, USA. Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing. He is the recipient of numerous academic awards, including the four major marketing awards: the Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996), and the Buck Weaver Award (2007). His 2004 book, The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, draws on the latest research in neuroscience to explain how a person′s mental models can distort perceptions, creating both limits and opportunities. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.
This series has been edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is widely known for his scholarly contributions in the fields of consumer behaviour, relationship marketing, competitive strategy, and geopolitical analysis. A prolific author and recipient of various awards and scholarships, Professor Sheth has worked for many industries and companies in the US, Europe and Asia. This set includes:
Volume 1: Organizational Buying Behavior
Editor: Robert J Thomas
Volume 2: Consumer Behavior
Editor: Barbara Kahn and Robert Meyer
Volume 3: Product and New Product Management
Editor: Vijay Mahajan
Volume 4: Marketing Strategy
Editor: Dave Reibstein
Volume 5: Market Segmentation
Editor: David Bell
Volume 6: Global Marketing
Editor: Arun Jain
Volume 7: Marketing Research and Modeling
Editor: Vithala R Rao
Volume 8: The Future of Marketing
Editor: George Day
The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram ′Jerry′ Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy.
Yoram ′Jerry′ Wind is the Lauder Professor or Marketing; Academic Director, The Wharton Fellows Program; and Director, SEI Center for Advanced Studies in Management at the Wharton School of University of Pennsylvania, USA. Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing. He is the recipient of numerous academic awards, including the four major marketing awards: the Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996), and the Buck Weaver Award (2007). His 2004 book, The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, draws on the latest research in neuroscience to explain how a person′s mental models can distort perceptions, creating both limits and opportunities. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.
This series has been edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is widely known for his scholarly contributions in the fields of consumer behaviour, relationship marketing, competitive strategy, and geopolitical analysis. A prolific author and recipient of various awards and scholarships, Professor Sheth has worked for many industries and companies in the US, Europe and Asia. This set includes:
Volume 1: Organizational Buying Behavior
Editor: Robert J Thomas
Volume 2: Consumer Behavior
Editor: Barbara Kahn and Robert Meyer
Volume 3: Product and New Product Management
Editor: Vijay Mahajan
Volume 4: Marketing Strategy
Editor: Dave Reibstein
Volume 5: Market Segmentation
Editor: David Bell
Volume 6: Global Marketing
Editor: Arun Jain
Volume 7: Marketing Research and Modeling
Editor: Vithala R Rao
Volume 8: The Future of Marketing
Editor: George Day
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Product Format
Product Details
ISBN-13:
9788132110033
ISBN-10:
813211003X
Content Language:
English
More Product Details
Page Count:
3140
Carton Quantity:
20
Product Dimensions:
8.30 x 10.70 x 10.50 inches
Weight:
18.60 pound(s)
Feature Codes:
Bibliography
Country of Origin:
US
Subject Information
BISAC Categories
Business & Economics | Marketing - General
Dewey Decimal:
658.8
Library of Congress Control Number:
2013043273
Descriptions, Reviews, Etc.
publisher marketing
The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram ′Jerry′ Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy.
Yoram ′Jerry′ Wind is the Lauder Professor or Marketing; Academic Director, The Wharton Fellows Program; and Director, SEI Center for Advanced Studies in Management at the Wharton School of University of Pennsylvania, USA. Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing. He is the recipient of numerous academic awards, including the four major marketing awards: the Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996), and the Buck Weaver Award (2007). His 2004 book, The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, draws on the latest research in neuroscience to explain how a person′s mental models can distort perceptions, creating both limits and opportunities. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.
This series has been edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is widely known for his scholarly contributions in the fields of consumer behaviour, relationship marketing, competitive strategy, and geopolitical analysis. A prolific author and recipient of various awards and scholarships, Professor Sheth has worked for many industries and companies in the US, Europe and Asia. This set includes:
Volume 1: Organizational Buying Behavior
Editor: Robert J Thomas
Volume 2: Consumer Behavior
Editor: Barbara Kahn and Robert Meyer
Volume 3: Product and New Product Management
Editor: Vijay Mahajan
Volume 4: Marketing Strategy
Editor: Dave Reibstein
Volume 5: Market Segmentation
Editor: David Bell
Volume 6: Global Marketing
Editor: Arun Jain
Volume 7: Marketing Research and Modeling
Editor: Vithala R Rao
Volume 8: The Future of Marketing
Editor: George Day
The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram ′Jerry′ Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy.
Yoram ′Jerry′ Wind is the Lauder Professor or Marketing; Academic Director, The Wharton Fellows Program; and Director, SEI Center for Advanced Studies in Management at the Wharton School of University of Pennsylvania, USA. Professor Wind is one of the most cited authors in marketing. He is a regular contributor to the professional marketing literature, with 22 books and more than 250 research papers, articles and monographs on marketing strategy, marketing research, new product and market development, consumer and industrial buying behavior and international marketing. He is the recipient of numerous academic awards, including the four major marketing awards: the Charles Coolidge Parlin Award (1985), AMA/Irwin Distinguished Educator Award (1993), the Paul D. Converse Award (1996), and the Buck Weaver Award (2007). His 2004 book, The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business, draws on the latest research in neuroscience to explain how a person′s mental models can distort perceptions, creating both limits and opportunities. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide.
This series has been edited by Jagdish N. Sheth, who is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. He is widely known for his scholarly contributions in the fields of consumer behaviour, relationship marketing, competitive strategy, and geopolitical analysis. A prolific author and recipient of various awards and scholarships, Professor Sheth has worked for many industries and companies in the US, Europe and Asia. This set includes:
Volume 1: Organizational Buying Behavior
Editor: Robert J Thomas
Volume 2: Consumer Behavior
Editor: Barbara Kahn and Robert Meyer
Volume 3: Product and New Product Management
Editor: Vijay Mahajan
Volume 4: Marketing Strategy
Editor: Dave Reibstein
Volume 5: Market Segmentation
Editor: David Bell
Volume 6: Global Marketing
Editor: Arun Jain
Volume 7: Marketing Research and Modeling
Editor: Vithala R Rao
Volume 8: The Future of Marketing
Editor: George Day
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Editor:
Sheth, Jagdish N.
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School and the founder of the Center for Relationship Marketing (CRM) at Emory University. Prior to his present position, he was the Robert E. Brooker Professor of Marketing at the University of Southern California and the founder of the Center for Telecommunications Management; the Walter H. Stellner Distinguished Professor of Marketing at the University of Illinois, and on the faculty of Columbia University, as well as the Massachusetts Institute of Technology. Dr. Sheth is nationally and internationally known for his scholarly contributions in Consumer Behavior, Marketing, Global Competition, and Strategic Thinking. Jag has published more than 200 books and research papers in different areas of marketing. His book The Theory of Buyer Behavior (1969) with John A. Howard is a classic in the field. He is also a co-author of Marketing Theory: Evolution and Evaluation (1988), Consumption Values and Market Choices (1991), Clients for Life (2000), ValueSpace: Winning the Battle for Market Leadership (2001), and The Rule of Three (2002). Professor Sheth has worked for numerous industries and companies in the United States, Europe, and Asia, both as an Advisor and as a Seminar Leader. His clients include AT&T, BellSouth, Comstream, Cox Communications, Ford, Motorola, Nortel, 3M, Whirlpool, and many more. He has offered more than 6,000 presentations in at least 20 countries.
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