The book details the pressures of contemporary competition that make it imperative for organizations to follow ethical business practices. Dipankar Gupta illustrates how ethical business practices are good for the bottom line because they contribute to higher productivity and better risk management by introducing greater commitment and synergies between stakeholders. This book shows, step by step, how a clear focus on Business Ethics at top management levels brings about more competitiveness, creativity, cohesion and direction in corporate practices. The author couples his strong plea for Business Ethics with easy to follow guidelines on to how to put them into practice.

The book also explains how closely Business Ethics is linked to contemporary corporate leadership where team work and participation replace surveillance and fear. Dipankar Gupta illustrates how Business Ethics can help top management to build an ethical and transparent organization such that the risk of the single bad apple can be pre-empted.