Unleashing Your Entrepreneurial Potential highlights how to learn to compete with the best in the world. It builds on the premise that the excellent exposure that the average young Indian professional is already getting is heavily tilted towards the West. But the strongest competitive challenges are now coming from the East, which is ruthlessly capturing the Indian and the world markets. Hence, to fight and win in the new world, youngsters in India have to learn and understand the mindset of the Japanese, the Koreans and the Chinese.